Artificial intelligence (AI) is making tremendous impact already in the world. Some of that impact is indirect and comes from the anticipation of things that may sound like science fiction now, which has led to massive investments in ideas and people. Much of the impact is direct and comes from applying existing AI capabilities to current processes to improve customer satisfaction, decision making, and productivity of people and supply chains. In both cases, there is still a lot of confusion about what AI is and what it takes to use. Firstly, to leverage AI successfully, you need to be able to measure the system or process you hope to improve or create with AI. Without good measurement, it will be difficult to understand the return on investment (ROI) from AI, and it is possible that your solutions is not as good as it could be because that measurement is not driving improvements in the AI technology.